7 interviews for AE IT Sales no experience needed + presentation

I went through 6 (almost 7) interviews with an IT tech company for a sales role. The pay was solid — $70K base, with OTE around $130K–$150K. They had me create a ramp up plan to 120 day sand how I wou

I went through 6 (almost 7) interviews with an IT tech company for a sales role. The pay was solid — $70K base, with OTE around $130K–$150K. They had me create a ramp up plan to 120 day sand how I would create a book a business. Throughout the process, they reassured me that no industry experience was fine, and that they’d train me on their systems, sales cycle, and product. I was excited and gave it my all. Then, during the 6th interview, they casually said they were going with someone who had industry experience instead. WTF? After all that time and effort, it came down to something they explicitly said wasn’t required? Felt like a total waste. Anyone else run into this? Is this common in tech sales now?